Built from a different starting line.
I'm Chase Howard, founder of VIS ENERGY.
As a sprinter and student, I know what it means to balance training, school, and big goals. My own experience with caffeine led me to explore a different approach to energy.
That search brought me to paraxanthine, or PX, and inspired VIS. I'm building a performance-focused energy drink for people who show up with purpose.
Our first flavor is White Frost. Follow the journey as we bring our first production run to life.
Get to know VIS.
What is paraxanthine (PX)?
Paraxanthine (PX) is the main compound your body produces when it breaks down caffeine. It is also a stimulant in its own right.
VIS is formulated with PX directly. It is an energy drink and is not stimulant-free.
Why did we choose PX?
VIS began with a search for a different energy experience. We chose PX as the starting point for our formula and paired it with taurine, L-tyrosine, Alpha-GPC, B vitamins, and electrolytes.
Our goal is a thoughtful, performance-focused drink. Individual experiences vary.
How is PX different from caffeine?
PX and caffeine are related but distinct stimulants. Caffeine is active itself and is also metabolized into PX. Early studies are exploring PX’s effects on attention and other cognitive tasks.
Responses to stimulants vary. We do not promise zero crashes, jitters, or sleep effects.
How much PX is in a can?
White Frost is formulated with 300 mg of paraxanthine in each 12 fl oz can. Full nutrition information and directions will be shared with our launch product details.
What about sleep?
PX is a stimulant, and its effects can vary from person to person. A shorter half-life does not mean it has completely left your body. VIS is not intended as a bedtime drink.
Who is VIS for?
VIS is being developed for adults with active, ambitious lives—from training and study sessions to building something of their own. Energy drinks are not a replacement for sleep, food, or recovery.
What does the research show?
Research on PX is still developing. A small 2021 human study tested 200 mg of PX in 13 participants and reported improvements on some cognitive tasks. A 2023 safety paper reports laboratory and animal research.
These studies examine the ingredient, not the finished VIS drink, and do not establish that every person will have the same experience.
Questions? Let’s talk.
Ask about VIS, partnerships, or our first drop. For preorder announcements, join the launch list.